Top-ten list of excuses not to engage in co-creation

Here’s a great post on a Francis Gouillart’s blog, in fact we liked his blog so much we put it on our blogroll. I particularly like excuse number two. ‘2. We’re in a boring industry. We ain’t exactly Nike or Apple, you see.’

It’s with the seeminly ‘boring’ companies that the interesting ideas lay as the potential in these organisations hasn’t been unexplored or thought about.

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