Taking co-creation to a whole new level
The exciting news this week at Sense Worldwide is that we’ve launched a new initiative to spread the spirit of co-creation in conjunction with The Discovery Channel and NESTA – the UK’s innovation body. The Collaborative Knowledge Partner Platform (CKPP) is our response to the widely-held belief that collaboration and innovation will be key drivers for coming out of the recession on top. The new knowledge platform will spread co-creation by offering businesses the opportunity to access and contribute to the findings of a groundbreaking piece of research on 25 to 39-year-old European men and then work together to innovate based on the findings.
While many businesses are looking to innovate internally, they’re not yet collaborating with each other to do so. The CKPP takes collaborative-creation one step further by creating a forum for non-competitive companies to work together. By sharing knowledge on our insight-socialising web 2.0 platform and then building on that shared knowledge in co-creation workshops, Knowledge Partners will have the opportunity to develop joint initiatives and collaborative product ideas. This is not just consumers and crisps but a new level altogether.
The pilot of the CKPP is backed by NESTA and we’re currently on the lookout for partners to get involved free of charge.
Sound like this might be something for you? Find out more about the Collaborative Knowledge Partner Platform.
