Pearls of wisdom from our Strategic Director
He’s at it again, talking to anyone that will listen to his pearls of wisdom. After talking to the HBR last week, this week Brian Millar, Sense Worldwide’s Strategic Director was interviewed by Sankar at YouNomy about co-creation. Brian’s not one for pussyfooting around a subject, “Co-creation is here to stay. Most of your customers now have the tools to communicate with each other and co-operate in remixing their own versions of your products. You can either embrace that and use it as a powerful tool to drive transformation in your industry, or you can wait for it to crush you. Your choice.”
