Comments on: Lubricating co-creation http://www.thespiritofcocreation.com/lubricating-co-creation/ Sense Worldwide's Thoughts on Co-creation Fri, 16 Jul 2010 00:35:42 +0100 http://wordpress.org/?v=2.8.1 hourly 1 By: Tom Wynne-Morgan http://www.thespiritofcocreation.com/lubricating-co-creation/comment-page-1/#comment-44 Tom Wynne-Morgan Thu, 19 Nov 2009 12:17:35 +0000 http://www.thespiritofcocreation.com/?p=164#comment-44 Here, Here. I still don't get the focus on the brand proposition over the product/service proposition. Obviously, communication and building of the brand has massive implications on the bottom line. It is also perhaps cheaper to spend millions on making something look good rather than actually making it good. However, the cynical (and customer)part of me thinks its just plain laziness. I would like to say to Brands, "You build good stuff, i'll build your brand" Here, Here. I still don’t get the focus on the brand proposition over the product/service proposition. Obviously, communication and building of the brand has massive implications on the bottom line. It is also perhaps cheaper to spend millions on making something look good rather than actually making it good. However, the cynical (and customer)part of me thinks its just plain laziness.

I would like to say to Brands, “You build good stuff, i’ll build your brand”

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