About Sense Worldwide

Sense Worldwide is a Creative Strategic Consultancy with ten years in the business of Insight, Innovation and Strategy – we call our approach Master Planning for Brands.

In a nutshell, we help our clients do the right thing by understanding people – co-creating disruptive brand, product and business strategies for global clients like Diageo, Nike, Vodafone, Johnson & Johnson and Discovery Channel with The Sense Network – our 1,800 strong global community of articulate, creative thinkers and doers.

In addition to these consultancy services we develop and market consumer insight software tools and collaboration platforms: FYI for socialising insight and CNCT for engaging consumers, experts and hard to reach users in co-creation projects.

Working with a global network of creative thinkers and doers and creating the right conditions for us to collaborate with the biggest and best brands and smallest and smartest organisations is the best job in the world. With the remarkable people in the Sense studio we certainly have a lot of fun doing it.

Because we don’t wear suits or have jobs our mothers can understand, we need to be all the more disciplined and aware of the value and commercial risks of our activities and ideas. So in the spirit of being explicit, we’ve written this white paper to explain the co-creation approach and illustrate its value in a business setting.

Ultimately we want to continue to open up the conversation around co-creation, to ask the right questions and to get feedback from the community practicing or considering co-creation.